A company's products must be tastefully offered to, and accepted by, the public. Marketing is the entity within a company that makes it happen. Marketing managers need up-to-date savvy and knowledge of public sentiment and buying trends to get the company's products into the hands of the consumer. Campus-based and online MBA programs in marketing are designed to give marketing managers the tools to understand human wants and needs so that products make an optimum impact. Online MBA programs in marketing enable participants to hone their skills on the job without taking time to attend brick-and-mortar institutions with their travel times, hours spent in classrooms, and absence from the company's center of operations.
Online MBA programs in marketing can lead to careers in areas such as sales, market research, consulting, brand management, and more. According to the Bureau of Labor Statistics, positions in these areas earn median salaries in the $97,000-$120,000 range. This is where MBA programs bear fruit since such positions are key to the health of a company and its future growth.
What to Expect from Online MBA Programs in Marketing
Online MBA programs in marketing usually run two years, but when working online the total time can vary. A student can put as much or as little effort into study as time permits, and while detractors complain that online studies neglect personal contact and face-to-face interaction, improved communications using today's computers can make networking, including communication with instructors and fellow students, a positive experience.
Online MBA classes in marketing include accounting, finance, and marketing science where all aspects of business, such as direct consumer response, are emphasized. Online MBA programs stress analytical research, problem-solving, and personal communication skills. Online MBA students may need to complete a special project or internship toward the end of the program ideally matched to the student's area of interest, like direct response marketing.
Additional Resources for Marketing MBA Professionals